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Communications: Books

Develop writing and presentation skills. Apply rules of grammar, spelling, punctuation and mechanics in the development of letters, email and short reports. Demonstrate strategies and techniques for creating informative and persuasive presentations.

Book of the Month

February 2020: Work the Problem

Call Number: eBook

Long Description: Cultivate the Mindset to Overcome Anything A software engineer sees her tech skills slipping even as she rises to manage her own team. A marketing director is squeezed between a demanding, artistic boss and her staff. A tech-savvy manager of operations wants to modernize his warehouse but is surprised when he is stymied. Everyone has experienced a situation at work where challenges pile so high that the only solution seems to be to cut and run. But what if we faced our problems head on instead of quitting? Each fictionalized case study in Work the Problem is coupled with in-depth analysis and commentary by two learning and development experts who offer fresh ways of looking at seemingly insurmountable difficulties. The result is an engrossing collection of unique yet familiar stories that build on one another, creating a conversation about universal workplace problems and how we can think about solving them for ourselves. Work the Problem is about more than the specific demands of any one workplace--it's about cultivating the mindset and skills to take on the inevitable challenges that will arise in any career. Whether you're thinking of quitting your job, you feel stalled out at your workplace, or you're advising someone who has hit a wall, Work the Problem is the book to reach for.

January 2020: Innovation X: why a company's toughest problems are its greatest advantage

Call Number: HD 45 R45 2010

A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with "X-problems"- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies such as Apple, BMW, Clif Bar, Google, Maxtor, and Salesforce.com, Richardson illustrates how to envision and realize successful new business ventures, products, and services. Provides a process for translating customer insights into relevant innovations, accompanied by case studies (many of them richly described from frog's own experiences) For the first time, gives real guidance on connecting products, software and services into ecosystems that are actually compelling to customers Shows how to facilitate bringing multiple perspectives to understanding a problem domain, as well as how to manage an innovation portfolio over time Innovation X is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets.

December 2019: The Work of Leaders

Call Number: HD 57.7 S78 2013

Praise for The Work of Leaders "The Work of Leaders is a bright gem of a book. In a crystal clear and to-the-point style, the authors make leadership instantly accessible with a memorable model, rock solid fundamentals, original research, compelling stories, and highly practical tips for putting the principles to immediate use. There are invaluable lessons on every page, and you'll enjoy discovering each one. We highly recommend The Work of Leaders to anyone who aspires to make extraordinary things happen in organizations." --JIM KOUZES & BARRY POSNER, authors of the bestselling The Leadership Challenge® "Clear, distinctive, intuitive, and deeply researched, The Work of Leaders gives every reader not only several 'a-ha!' moments, but smart, meaningful suggestions for changing the way we all lead." --ELAINE BIECH, author of The Business of Consulting "The authors have indeed done their homework! Their combined expertise and engaging writing gives their readers a one-stop shop for understanding and improving the way we lead. Bravo!" --BEVERLY KAYE, coauthor of Love 'Em or Lose 'Em "The Work of Leaders shows you how to create a thriving organization by setting a vision and then collaborating with your people to guide your company to success. It is the strategic tool you need to move your business forward, with imaginative writing and a practical approach you can use right away." --TOM MCKEE, CEO, The Ken Blanchard Companies "Anyone who is in a leadership position or is responsible for evaluating leaders should make this book a must-read. Collectively, the book's authors are unique in their knowledge, background and ability, which is what distinguishes this great piece of work from others of its kind." --SIDNEY FELTENSTEIN, former CEO, Yorkshire Global Restaurants

November 2019: Market Like You Mean It

Call Number: HF 5415 L38 2014

Consumers are exposed to as many as 5,000 daily marketing messages via online, social media, and traditional marketing channels. Entrepreneurs will learn what it takes to get noticed by tapping into the playbooks of successful product producers including Nike, Red Bull, Steve Jobs, Dr. Dre and others. Successful marketer Al Lautenslager presents an entertaining look at what it takes to gain consumer buy-in and buzz across all marketing channels and reveals simple truths that any business can use to achieve the same, relative to their market. Led by Lautenslager, entrepreneurs learn how to zero in on their marketing goals, choose the best marketing tactics, integrate online and traditional marketing, and more. Points are illustrated through entertaining examples and case studies of little-known and well-known marketing and media phenomena such as flash mobs, Rachel Ray, Justin Bieber, and GoDaddy.com.

October 2019: Dreyer's English

Call Number: PN 145 D74 2019

NEW YORK TIMES BESTSELLER * "An essential (and delightful!)"* guide to writing from Random House's longtime copy chief and one of Twitter's leading language gurus--in the tradition of The Elements of Style *People (Book of the Week) We all write, all the time: books, blogs, emails. Lots and lots of emails. And we all want to write better. Benjamin Dreyer is here to help. As Random House's copy chief, Dreyer has upheld the standards of the legendary publisher for more than two decades. He is beloved by authors and editors alike--not to mention his followers on social media--for deconstructing the English language with playful erudition. Now he distills everything he has learned from the myriad books he has copyedited and overseen into a useful guide not just for writers but for everyone who wants to put their best prose foot forward. As authoritative as it is amusing, Dreyer's English offers lessons on punctuation, from the underloved semicolon to the enigmatic en dash; the rules and nonrules of grammar, including why it's OK to begin a sentence with "And" or "But" and to confidently split an infinitive; and why it's best to avoid the doldrums of the Wan Intensifiers and Throat Clearers, including "very," "rather," "of course," and the dreaded "actually." Dreyer will let you know whether "alright" is all right (sometimes) and even help you brush up on your spelling--though, as he notes, "The problem with mnemonic devices is that I can never remember them." And yes: "Only godless savages eschew the series comma." Chockful of advice, insider wisdom, and fun facts, this book will prove to be invaluable to everyone who wants to shore up their writing skills, mandatory for people who spend their time editing and shaping other people's prose, and--perhaps best of all--an utter treat for anyone who simply revels in language. Praise for Dreyer's English "Playful, smart, self-conscious, and personal . . . One encounters wisdom and good sense on nearly every page of Dreyer's English."--The Wall Street Journal "Destined to become a classic."--The Millions "Dreyer can help you . . . with tips on punctuation and spelling. . . . Even better: He'll entertain you while he's at it."--Newsday (What to Read This Week)

September 2019: Mastering Online Research

Call Number: ZA 4230 S56 2007

FIND THE INFO YOU'RE AFTER The internet is a valuable research tool for anyone, but finding relevant, accurate information isn't always as easy as the click of a mouse. If you've found yourself at a dead end on the information superhighway, then let experienced researcher Maura Shaw show you the way. Shaw takes you through the techniques and tools you need to find information ranging from historical data to medical information to images and videos. Screen shots of different pages enable you to follow along as Shaw explains the process of finding information. Simple explanations of technical terms and step-by-step instruction help you learn how to: Use bookmarks effectively Evaluate websites for relevancy, accuracy, and currency Use basic and advanced search features, such as Boolean operators Locate and access helpful reference websites Conduct market research to help with writing and publishing Know when you have enough information to stop researching Distinguish between types of search engines With the skills and knowledge found in this comprehensive guide, you'll be able to search the internet with speed and accuracy in no time, so you spend less time digging for information and more time putting it to good use.

August 2019: The Customer Service Revolution

Call Number: HF 5415.5 D55 2015

In The Customer Service Revolution, DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the Customer--which ultimately permeates into people's personal lives at home and in their communities. Can the way you run your business or treat your Customers have an effect on the world at large? John DiJulius will show you just that! Drawing on years of experience consulting with the top customer service companies around the world and in his role building his first business, John Robert's Spa, into one of the top 20 salons in the US, DiJulius will show you exactly how to create your very own Customer service revolution and make price irrelevant.

July 2019: Cognitive Coaching

Call Number: LB 1590.3 C67 2015

In this greatly expanded and extensively updated edition of a widely popular resource you see how teachers' individual and collective capacities for continuing self-improvement are strengthened over time through Cognitive Coaching. You gain essential skills, protocols, guidance, research and resources to use when implementing Cognitive Coaching principles and values in your own school setting. Working toward the goals of making school better places where more students succeed and satisfaction in learning and teaching prevail, Costa and Garmston let you know about their own learning, and how new research and practice can support individuals and schools in reaching higher, more satisfying, and more holistic performance. Organized into four sections, the book clearly and effectively presents these concepts: the meanings of cognitive coaching; the basics of teaching excellence; strategies and tactics for engaging in coaching; and how to integrate Cognitive Coaching throughout the system.

June 2019: The Social Media 100

Call Number: HF 5415.1265 B758 2010

100 ways to tap into social media for a more profitable business In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media. You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers. Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing Looks at social media and the wider online universe from a strictly business perspective If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

May 2019: High Performance Habits

Call Number: BF 637 S4 B87 2017

THESE HABITS WILL MAKE YOU EXTRAORDINARY. Twenty years ago, author Brendon Burchard became obsessed with answering three questions: 1. Why do some individuals and teams succeed more quickly than others and sustain that success over the long term? 2. Of those who pull it off, why are some miserable and others consistently happy on their journey? 3. What motivates people to reach for higher levels of success in the first place, and what practices help them improve the most? After extensive original research and a decade as the world's leading high performance coach, Burchard found the answers. It turns out that just six deliberate habits give you the edge. Anyone can practice these habits and, when they do, extraordinary things happen in their lives, relationships, and careers. Which habits can help you achieve long-term success and vibrant well-being no matter your age, career, strengths, or personality? To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. This book is about the art and science of how to cultivate and practice these proven habits. Whether you want to get more done, lead others better, develop skill faster, or dramatically increase your sense of joy and confidence, the habits in this book will help you achieve it. Each of the six habits is illustrated by powerful vignettes, cutting-edge science, thought-provoking exercises, and real-world daily practices you can implement right now. If you've ever wanted a science-backed, heart-centered plan to living a better quality of life, it's in your hands. Best of all, you can measure your progress. A link to a free professional assessment is included in the book.

April 2019: Confessions of a public speaker

Call Number: PN 4129.15 B47 2010

"at 7:48 a.m. on a Tuesday, I am showered, cleaned, shaved, pruned, fed, and deodorized, wearing a pressed shirt and shiny shoes, in a cab on my way to the San Francisco waterfront I'm far from home, going to an unfamiliar place, and performing for strangers, three stressful facts that mean anything can happen " 

In this hilarious and highly practical book, author and professional speaker Scott Berkun reveals the techniques behind what great communicators do, and shows how anyone can learn to use them well. For managers and teachers—and anyone else who talks and expects someone to listen—Confessions of a Public Speaker provides an insider's perspective on how to effectively present ideas to anyone. It's a unique, entertaining, and instructional romp through the embarrassments and triumphs Scott has experienced over 15 years of speaking to crowds of all sizes. 

March 2019: Sonic Persuasion

Sonic Persuasion: Reading Sound in the Recorded Age critically analyzes a range of sounds on vocal and musical recordings, on the radio, in film, and in cartoons to show how sounds are used to persuade in subtle ways. Greg Goodale explains how and to what effect sounds can be "read" like an aural text, demonstrating this method by examining important audio cues such as dialect, pausing, and accent in presidential recordings at the turn of the twentieth century. Goodale also shows how clocks, locomotives, and machinery are utilized in film and literature to represent frustration and anxiety about modernity, and how race and other forms of identity came to be represented by sound during the interwar period. In highlighting common sounds of industry and war in popular media, Sonic Persuasion also demonstrates how programming producers and governmental agencies employed sound to evoke a sense of fear in listeners. Goodale provides important links to other senses, especially the visual, to give fuller meaning to interpretations of identity, culture, and history in sound.

Browse the shelves

Call numbers help you find the areas of the library shelves relevant to land agent topics.

HF 5381 - HF 5384  Career development & job hunting
HF 5717 - HF 5734.7 Business communication
HM 1106 - HM 1171 Interpersonal relations. Social behavior
 PE 1408 - PE 1495  English composition 
PN 4001 - PN 4355 Public speaking

Ask library staff if you're not sure where to find a section.

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